Alejandro-Marcel Schönhoff – författare

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1 produkter

1. 

   Does Multi-stage Marketing Pay?

   Creating Competitive Advantages Through Multi-stage Marketing

   Av Alejandro-Marcel Schönhoff

   Häftad, 2014

   568 kr

   Lägg i varukorg

   Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For B‑to‑B settings, MSM entails the expanded …