Alessandra Manca – författare
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3 produkter
Utopian Images and Narratives in Advertising
Dreams for Sale
Av Luigi Manca, Alessandra Manca m. fl.
Inbunden, 2012
1562 kr
Lägg i varukorg
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for …
Utopian Images and Narratives in Advertising
Dreams for Sale
Av Luigi Manca, Alessandra Manca m. fl.
Häftad, 2014
784 kr
Lägg i varukorg
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for …
Images of Utopia in the Advertising Page
Av Luigi Manca, Alessandra Manca
Inbunden, 2025
1026 kr
Lägg i varukorg
In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic …
