Alex Bogusky – författare

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1 produkter

1. 

   Baked In

   Creating Products and Businesses That Market Themselves

   Av Alex Bogusky, John Winsor

   Häftad, 2011

   140 kr

   Tillfälligt slut

   Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the …