Alex Thompson - Böcker

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.

THE INSTANT SUNDAY TIMES AND #1 NEW YORK TIMES BESTSELLERTHE TIMES, GUARDIAN, FINANCIAL TIMES AND DAILY MAIL BOOK OF THE YEAR 2025The damning inside story of Joe Biden's decline while in office – and the desperate attempts of his inner circle to hide it from the American people.'Explosive' Guardian'Explosive' The Times'Explosive' Daily Mail'Explosive' Politico'Explosive' New York TimesJoe Biden, his family and his senior aides were convinced that only he could beat Donald Trump in the 2024 presidential election. So convinced, in fact, that that they embarked upon a remarkable campaign of denial and gaslighting against the American public – lying to themselves, allies, the media and voters about his true condition.Only now is the full, unsettling truth coming to light. Here, two of America’s best-respected political journalists take us behind closed doors to reveal the extent of Biden’s decline and who knew about it, from White House staffers to senators to Hollywood celebrities. They paint President Biden’s decision to run for re-election as shockingly narcissistic, delusional and reckless – and the wider cover-up as an act of unprecedented public deception.The story the authors tell raises fundamental issues of accountability and responsibility that will endure for decades. In the name of defeating what they called an existential threat to democracy, Biden and his inner circle all but ensured it, denying the existence of health issues the nation had been watching for years. His decision to run again was the original sin of his presidency – the moment that led directly to Donald Trump’s return to power and all that has come since.'How American voters became victims of one of the great political cover-ups of modern times . . . It was the gaslighting of a nation.' The Times'A damning, step-by-step account of how the people closest to a stubborn, aging president enabled his quixotic resolve to run for a second term.' New York Times'The shocking truth of the last year of Biden’s presidency . . . Original Sin presents a scathing account of an elderly, egotistical president cocooned from reality.' Guardian'Original Sin's simple assessment of the 2024 race is more compelling than anything else I’ve read about it . . . Extensive reporting and clear-eyed prose.' Washington Post

THE HUGE SUNDAY TIMES AND No. 1 NEW YORK TIMES BESTSELLER'Explosive' Guardian'Explosive' The Times'Explosive' Daily Mail'Explosive' Politico'Explosive' New York TimesThe book that revealed one of the greatest cover-ups in modern American history.Joe Biden, his family and his senior aides were convinced that only he could beat Donald Trump in the 2024 Presidential Election. So convinced, in fact, that they lied to themselves, allies and the public about his condition and limitations – all but dooming the Democrats to defeat.Here, two of America’s best-respected political journalists draw on astonishing access to Biden's circle to uncover what really happened in 2024. Hailed as an instant classic of investigative journalism, Original Sin exposed the greatest campaign of denial and gaslighting in modern American history - leading directly to Donald Trump’s return to power, and all that has come since.'The shocking truth of the last year of Biden's presidency . . . A scathing account of an elderly, egotistical president cocooned from reality.' Guardian'A damning, step-by-step account of how the people closest to a stubborn, aging president enabled his quixotic resolve to run for a second term.' New York Times'How American voters became victims of one of the greatest political cover-ups of modern times . . . It was the gaslighting of a nation.' The Times