Alex W. White – författare
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3 produkter
3 produkter
Häftad, Engelska, 2023
426 kr
Skickas inom 3-6 vardagar
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader’s benefit. Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford. The Elements of Graphic Design, Third Edition describes how to:• Employ white space as a significant component of design• Define and reveal dominant images, words, and concepts• Use scale, position, and color to guide readers through levels of importance• Use type for maximum comprehension and value to the reader Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.
Häftad, Engelska, 2021
376 kr
Skickas
Häftad, Engelska, 2018
302 kr
Tillfälligt slut
A Visually Stunning Guide to Learning the Art of Logo DesignDesigners looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in designRelationships, hierarchy, and structureDifferences and similarities in designResearch and planning an identityHow to build a logo using type, image, and spaceLetterforms, type, and fontsType alterationSemiotics: icons and symbolsImage-to-image relationshipsWith a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.