Alexander Coppock – författare

A bold re-examination of how political attitudes change in response to information.  Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

A bold re-examination of how political attitudes change in response to information.  Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

A state-of-the-art approach to evaluating research design for students and scholars across the social sciencesAssessing the properties of research designs before implementing them can be tricky for even the most seasoned researchers. This book provides a powerful framework—Model, Inquiry, Data Strategy, and Answer Strategy, or MIDA—for describing any empirical research design in the social sciences. MIDA enables you to characterize the key analytic features of observational and experimental designs, qualitative and quantitative designs, and descriptive and causal designs. An accompanying algorithm lets you declare designs in the MIDA framework, diagnose properties such as bias and precision, and redesign features like sampling, assignment, measurement, and estimation procedures. Research Design in the Social Sciences is an essential tool kit for the entire life of a research project, from planning and realization of design to the integration of your results into the scientific literature.A must-have resource for current and future researchers who want to learn about the properties of their designs before they implement themIncludes a library of the most common designs in the social sciencesProvides a complete declaration of the canonical design for each library entry, describes the circumstances under which the design can be strong or weak, and explores the consequences of the choices under the research designer’s controlAccompanied by online resources that can be used in conjunction with the bookAn ideal textbook for graduate students and advanced undergraduates