Alexander Dierks – författare

Visar alla böcker från författaren Alexander Dierks. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Re-Modeling the Brand Purchase Funnel

   Conceptualization and Empirical Application

   Av Alexander Dierks

   Häftad, 2017

   1014 kr

   Lägg i varukorg

   Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for …

2. 

   Re-Modeling the Brand Purchase Funnel

   Conceptualization and Empirical Application

   Av Alexander Dierks

   E-bok, 2017

   1259 kr

   Lägg i varukorg

   Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for …