Alexander Godulla – författare
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9 produkter
9 produkter
Start-up and Entrepreneurial Communication
Theoretical Foundations and Contemporary Development
Inbunden, Engelska, 2024
2 829 kr
Skickas inom 10-15 vardagar
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.
Start-up and Entrepreneurial Communication
Theoretical Foundations and Contemporary Development
Häftad, Engelska, 2025
656 kr
Skickas inom 10-15 vardagar
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.
Digital Disruption and Media Transformation
How Technological Innovation Shapes the Future of Communication
Inbunden, Engelska, 2023
1 100 kr
Skickas inom 10-15 vardagar
In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events.
Digital Disruption and Media Transformation
How Technological Innovation Shapes the Future of Communication
Häftad, Engelska, 2024
773 kr
Skickas inom 10-15 vardagar
In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events.
- Nyhet
Handbook of AI-based Media Disruption
Emerging Technologies and Multidisciplinary Perspectives Across Sectors
Inbunden, Engelska, 2026
1 068 kr
Skickas inom 10-15 vardagar
Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous, scientific analysis of how Generative AI is altering content creation, distribution, and consumption. It brings together a multidisciplinary group of academics to offer in-depth discussions on the challenges and opportunities posed by AI-driven innovations. Rather than presenting isolated research findings, this anthology aims to systematically dissect the various dimensions of AI-based media disruption, offering readers a comprehensive understanding of the changes underway. It addresses critical questions regarding the effects on media products, markets, professionals, and audiences, providing essential insights and forward-looking perspectives. This book is an essential read for scholars, media professionals, and anyone interested in the intersection of technology and media. Capturing the essence of current technological advancements, it offers a visionary outlook on future directions, equipping academics and professionals with the knowledge to navigate the ongoing digital transformation. By synthesizing cross-disciplinary perspectives, this volume stands as a critical guide for those at the intersection of media studies, technology, and digital innovation, aiming to foster an informed dialogue on navigating the media sector's evolving AI-driven landscape.
Analyse und Diskussion der österreichischen Exilzeitschrift Freiheit für Österreich
Häftad, Tyska, 2010
584 kr
Skickas inom 3-6 vardagar
Öffentliche Kommunikation im digitalen Zeitalter
Grundlagen und Perspektiven einer integrativen Modellbildung
Häftad, Tyska, 2016
495 kr
Skickas inom 10-15 vardagar
Basierend auf einer qualitativen Auswertung einschlägiger Kommunikationsmodelle entwickelt dieses Buch vor dem Hintergrund der Digitalisierung ein integratives Modell öffentlicher Kommunikation, das tradierte und aktuelle Kommunikationsformen in einem gemeinsamen Bezugsrahmen abbildet.
Digitale Langformen im Journalismus und Corporate Publishing
Scrollytelling - Webdokumentationen - Multimediastorys
Häftad, Tyska, 2017
550 kr
Skickas inom 10-15 vardagar
Der Band bietet eine fundierte Untersuchung neuer Darstellungsformen zur Hintergrundinformation im stationären und mobilen Internet. Dabei werden sowohl die Nutzererwartungen, die Rezeptionsvorgänge, die Produktionsbedingungen als auch die Angebote im Journalismus und Corporate Publishing analysiert.
502 kr
Skickas inom 10-15 vardagar
Die Beiträge in diesem Band analysieren die komplexen Strukturen im Journalismus und identifizieren einige seiner komplexitätsreduzierenden Strategien. In der modernen Mediengesellschaft kommt Journalismus unter anderem die Aufgabe zu, Transparenz in die gesellschaftlichen Verhältnisse zu bringen. Er erfüllt dies, indem er standardisiert und routiniert Themen selektiert, sie bearbeitet und der öffentlichen Diskussion zur Verfügung stellt. In diesem idealtypischen Verständnis versucht Journalismus, die Vielschichtigkeit und die Vernetzung vieler Ereignisse, Phänomene und sozialer Handlungen zu erklären. Die dafür notwendige Komplexitätsreduktion funktioniert in zwei Richtungen: nach innen und nach außen. Journalismus hat spezifische Strukturen und Routinen entwickelt, um die eigene und die externe Komplexität zu minimieren und damit handlungsfähig zu sein. Der InhaltKomplexitätsforschung ● (Theoretische) Komplexität des Journalismus ● Komplexität journalistischer Binnenstrukturen ● Komplexitätsreduktion in digitalen journalistischen Angeboten ● Journalistische Komplexitätsreduktion in Themenfeldern Die HerausgeberDr. Beatrice Dernbach ist Professorin für „Praktischer Journalismus“ an der Technischen Hochschule Nürnberg und seit den 1990er Jahren in der Journalismusforschung und der akademischen Journalistenausbildung aktiv.Dr. Alexander Godulla ist Professor für Empirische Kommunikations- und Medienforschung am Institut für Kommunikations- und Medienwissenschaft der Universität Leipzig.Dr. Annika Sehl ist Professorin für Digitalen Journalismus am Institut für Journalistik der Universität der Bundeswehr München und Research Associate am Reuters Institute for the Study of Journalism der University of Oxford.