Alexander Sänn - Böcker
Visar alla böcker från författaren Alexander Sänn. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
RFID-Technologie zur Unterstützung von Geschäftsprozessen im Bereich des Veranstaltungs- und Kontaktmanagements
Häftad, Tyska, 2010
850 kr
Skickas inom 3-6 vardagar
Expansionsstrategien im internationalen Marketing
Eine Betrachtung der 30 DAX-Unternehmen
Häftad, Tyska, 2010
619 kr
Skickas inom 3-6 vardagar
Preference-Driven Lead User Method for New Product Development
A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Häftad, Engelska, 2017
549 kr
Skickas inom 10-15 vardagar
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.