Alexander Zureck – författare
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4 produkter
4 produkter
379 kr
Skickas inom 3-6 vardagar
Expansion des Lebensmitteldiscounters Lidl nach Irland
Ein erfolgreicher Schritt ins Ausland
Häftad, Tyska, 2011
390 kr
Skickas inom 3-6 vardagar
606 kr
Skickas inom 3-6 vardagar
Financial Communication in Small and Medium-Sized Enterprises
Patents in Financial Communication
Häftad, Engelska, 2014
551 kr
Skickas inom 10-15 vardagar
To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.