Alexandra da Costa – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2020
1 656 kr
Skickas inom 5-8 vardagar
The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism.Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman--as most did--that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts--including title-pages, prefaces, tables of contents, envoys, colophons, and images--the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Inbunden, Engelska, 2012
2 274 kr
Skickas inom 7-10 vardagar
This book investigates how Syon Abbey responded to the religious turbulence of the 1520s and 1530s. It examines the eleven books three brothers - William Bonde, John Fewterer and Richard Whitford - had printed during this period and argues that the Bridgettines used vernacular printing to engage with religious and political developments that threatened their understanding of orthodox faith. Through these works - and their some twenty-six editions - the Abbey presented itself as part of the vanguard of the Church, fighting heterodoxy with a three-fold commitment to reformed spiritual leadership, vernacular theology and the spiritual education of the laity. It used its printed books to to augment inferior parochial instruction; bolster orthodox faith and contradict evangelical argument; resist Henry VIII's desire for ecclesiastical supremacy; and defend the monastic way of life. The book has three principal aims. First, to continue the debate about the nature of late medieval Catholicism by directing attention to one community that publicly proclaimed a very specific Catholic identity. Second, to highlight the shifting nature of that identity, which developed continuously in response to evangelicalism. Third, to emphasise the importance and impact of conservative vernacular theology in this period. Reforming Printing makes a strong contribution to our understanding of the Bridgettine community of Syon Abbey, and more generally the monastic and Catholic response to the developments that culminated in Henry VIII's break with Rome. It sheds new light upon the religious climate of the 1520s and 30s and will be of considerable interest to literary scholars and historians of the English Reformation, especially those working on early modern religious writing.