Alfred Kötzle – författare

Finanzstrategisch denken – das klingt zunächst paradox. Denn finanziell zu denken heißt, sich an den Finanzmarkt anzupassen. Strategisch zu denken dagegen bedeutet, die Umwelt langfristig zu verändern und zu gestalten. Doch in letzter Zeit handeln immer häufiger Manager und Investoren scheinbar gegen die Gesetze des Kapitalmarktes. Parallel dazu finden Unternehmen neue Wege, sich dem Finanzmarkt nicht einfach anzupassen, sondern diesen zu ihren Gunsten zu beeinflussen. Wie die Autoren zeigen, handelt es sich hier nicht um einzelne Regelverstöße, sondern um einen tiefgreifenden Umbruch. Wer in den sich verändernden Märkten erfolgreich bleiben will, muss reagieren – indem er finanzstrategisch denkt. Die Autoren zeigen anhand von Praxisbeispielen, wie das gelingen kann. Damit wendet sich das Buch vor allem an Finance-Experten in Unternehmen, aber auch an Studierende, die sich über die aktuellen Entwicklungen auf den Finanzmärkten informieren möchten.

Strategic corporate finance? This sounds like a paradox at first. After all, corporate finance means responding to the financial markets. Strategy, on the other hand, aims to change and shape the environment in the long term. Lately, though, more and more managers and investors appear to be breaking the laws of the capital market. At the same time, corporations are discovering new ways to not just react to the capital markets, but to actively shape them. The authors show that these violations are not isolated occurrences, but part of a paradigm shift. If companies want to stay successful in changing markets, they have to take a strategic approach to corporate finance. The authors use practical examples to demonstrate how this can be achieved. This book is intended not only for corporate finance experts, but also for students interested in the latest developments on the financial markets.

Strategic corporate finance? This sounds like a paradox at first. After all, corporate finance means responding to the financial markets. Strategy, on the other hand, aims to change and shape the environment in the long term. Lately, though, more and more managers and investors appear to be breaking the laws of the capital market. At the same time, corporations are discovering new ways to not just react to the capital markets, but to actively shape them. The authors show that these violations are not isolated occurrences, but part of a paradigm shift. If companies want to stay successful in changing markets, they have to take a strategic approach to corporate finance. The authors use practical examples to demonstrate how this can be achieved. This book is intended not only for corporate finance experts, but also for students interested in the latest developments on the financial markets.