Alfredo Zingale – författare
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1 produkter
New Economy Emotion
Engaging Customer Passion with e-crm
Av Alfredo Zingale, Matthias Arndt
Häftad, 2001
581 kr
Lägg i varukorg
Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one …