Alfredo Zingale – författare

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1 produkter

1. 

   New Economy Emotion

   Engaging Customer Passion with e-crm

   Av Alfredo Zingale, Matthias Arndt

   Häftad, 2001

   581 kr

   Lägg i varukorg

   Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one …