Allen Z. Reich – författare

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1 produkter

1. 

   Marketing Management for the Hospitality Industry

   A Strategic Approach

   Av Allen Z. Reich

   Inbunden, 1997

   2008 kr

   Lägg i varukorg

   The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age …