Amanda Russell – författare

The Influencer Code is the essential reference for any company who wants to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you are selling financial services or donuts, reaching today''s consumers is more complicated than ever. More and more marketers are reaching out to people who consider themselves “influencers”—those people who have a big (and, more importantly, loyal) audience ready to hear what they have to say about anything. This includes not only celebrities and social media stars, but any channel that has the power to facilitate the desired behavior from the intended audience. But while “Influencer Marketing” is one of the biggest buzz terms of the decade, it couldn''t be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is…and how to leverage it to achieve your business goals through a simple yet powerful 3-step code. The future of marketing lies with authentic partnerships between brands and influencers. In The Influencer Code, Russell simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. The Influencer Code is the most valuable and trusted go-to resource for all things influencer marketing—a true guidebook to the future of marketing success.

Fat Quarter: Home – 25 Projects to Make from Short Lengths of FabricPart of a fantastic new series of stash-busting sewing books aimed at beginner to intermediate crafters, this book has 25 quick and easy projects to make, all from fat quarters or fabric scraps. Each project has easy-to-follow step-by-step instructions and beautiful accompanying photography, as well as a handy tools and techniques section.Projects include:Pot holderTea cosyStorage bucketLavender bagApronDrop-in seatPadded coat hangerDoorstopDrinks coasterLingerie bagPeg bagThis book is ideal for using up leftover remnants of fabric to create a range of decorative and useful items for your home.The projects also make great gifts for friends and family.

Quick Makes is part of a fantastic new series of stash-busting sewing books aimed at beginner to intermediate crafters. There are 25 super-quick and easy projects to make, all from fat quarters or fabric scraps. Each project has easy-to-follow step-by-step instructions and beautiful accompanying photography, as well as a useful tools and techniques section.Projects Include:Book BagTent TidyBaby’s DressEye MaskBuntingFestival FlagOwl BroochPassport CoverPaintbrush RollMake-up BagThis book is ideal for using up leftover remnants of fabric from your stash to create a range of decorative and useful items in a flash.