Ambi Parameswaran – författare

'Affable and engaging' Hindustan Times'[An] enjoyable, nostalgic ride' Free Press Journal'Without this book, nearly five decades of advertising in India might have been lost to posterity' Outlook BusinessThis is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

The bestselling NAWABS, NUDES, NOODLES now in paperback! ‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business This is as much the story of Indian advertising as it is about India. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, ad veteran Ambi Parameswaran examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Spring: a twisted piece of metal that can be pushed, pressed or pulled but which always returns to its original shape or position afterwards. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran best-selling author, brand / leadership coach and former CEO of FCB-Ulka Advertising was rejected at his dream job interviews, he was denied promotions and clients turned down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, Dr A.P.J. Abdul Kalam, the founders of Infosys, author Amish and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.