Amer Bitar – författare

This book focuses on leadership as a visual discourse and explores the construction of this discourse within the context of Bedouin Arabia, and the Middle East more broadly. In it, the author considers  business and organisational leadership from an aesthetic perspective and in the context of various geographical and historical settings. The book examines the work of a variety of artists, and examines how public representations of business and political figures are used as a tool of leadership. Using a Foucauldian perspective, the book explores the interconnected concepts of power and knowledge, examining how visual images are used in the Middle Eastern context for leaders to communicate with their followers and the public. The Bedouin business world provides a unique opportunity for the researcher to examine the interplay between culture, management and politics. The book will be of interest to academics working in the fields of aesthetics, leadership, management, culture, and the Middle East more broadly.

This book focuses on leadership as a visual discourse and explores the construction of this discourse within the context of Bedouin Arabia, and the Middle East more broadly. In it, the author considers  business and organisational leadership from an aesthetic perspective and in the context of various geographical and historical settings. The book examines the work of a variety of artists, and examines how public representations of business and political figures are used as a tool of leadership. Using a Foucauldian perspective, the book explores the interconnected concepts of power and knowledge, examining how visual images are used in the Middle Eastern context for leaders to communicate with their followers and the public. The Bedouin business world provides a unique opportunity for the researcher to examine the interplay between culture, management and politics. The book will be of interest to academics working in the fields of aesthetics, leadership, management, culture, and the Middle East more broadly.

The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership. The book examines how authenticity is built, tested, and often contested across markets. Rather than treating authenticity as a short-term business attribute or a transactional claim, it is approached as a longer-term organizational condition shaped by values, decisions, and cultural context.Each chapter explores a distinct combination of authenticity dimensions, combining first-hand accounts, international case studies, and critical reflection to show how organizations navigate growth and change while maintaining credibility. The authors examine both successes and failures, illustrating how cultural understanding, co-creation, and consistency between intent and action influence trust across different settings.Written in a clear and accessible style, the book offers readers practical frameworks and analytical tools, such as the A.U.T.H.E.N.T.I.C. Framework, to assess cultural alignment, avoid superficial localization, and better understand the implications of authenticity in global brand practice. The underlying ambition is to contribute to broader social impact by clarifying how authentic attributes influence organizational change over time.This book is intended for brand leaders, designers, and strategists seeking culturally grounded and credible approaches to brand development across markets.