Amir Heiman – författare

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1 produkter

1. 

   Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

   Av Amir Heiman, David Zilberman

   Inbunden, 2026

   1882 kr

   Tillfälligt slut

   Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consumers whose preferences differ from that design and …