Amitabh Satyam – författare

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing.In Selling IT, the book:Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customersDiscusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retentionAnalyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscapeIncludes lesson plans, case studies, and chapter-wise practice questions to support teaching and learningThe book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing.In Selling IT, the book:Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customersDiscusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retentionAnalyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscapeIncludes lesson plans, case studies, and chapter-wise practice questions to support teaching and learningThe book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing.

In Selling IT, the book:

Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning

The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing.

In Selling IT, the book:

Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning

The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

We are losing sports culture due to the insistence on western sports such as tennis or cricket or golf that require expensive courts and equipment. Do you know atya-patya, lagori, gilli danda, nondi and kabaddi are infinitely exciting games, requiring little infrastructure or equipment? Do you know that a game that has nine chasers for just three runners? That Rugby is is similar but has a longer history to Yubi Lakpi known for thousands of years in India ? We have picked 15 fun games that schools and colleges can integrate into their sports class. Apartment complexes, dense neighbourhoods and sports clubs can use this book as a reference to play these games and organize events.Our games also connect us with our history and culture. With the onslaught of digital games, many children are becoming couch potatoes and socially inept. If you don''t play sports because you don''t have a tennis court or cricket grounds within your reach, then why not play right where you live and have ten times more fun! We want to see the neighbourhoods revived. Hungama in apartment complexes. School breaks to be loud with laughter and excitement.

A handbook for the practitioners, this book is a complete treatise on the topic of Smart, covering:1. A comprehensive framework with the needed definitions, concepts, strategies, approaches, and technologies to develop and manage a greenfield or brownfield Smart city. 2. Integrating economics, developmental concepts, engineering, environment and governance that sets the definitive foundation of the Smart framework.3. Technologies that are powering the Smart movement. Extensive case-studies. 4. Societal and Political research, and progress made by the academia. 5. Specific methodology of measuring Smart elements of a city. Introduction to the concepts of Smart Map and Smart Index. 6. A structured approach to transformation, setting priorities, execution, financing and governance.The new structure and market dynamics of the Smart industry.

Two genders made by nature coexisted comfortably forever, till about a few hundred years ago when men and women started identifying themselves differently. These identities started hardening over time and today they appear to be a different species in many situations… Sometimes laugh-out-loud, at times, deeply poignant, and at other times, provoking and questioning, The End of Romance is a fantastic, one-of-its-kind take on patriarchy and feminism, rights and privileges, abuse and consent, and cultures and laws related to men-women conflicts.Peppered with anecdotes, real-life incidents and everyday stories, the book discusses the natural, cultural and religious influences on the man-woman relationship and how this has evolved over time. The author asks questions few would ever utter: Is our society increasingly becoming anti-men? If so, will this lead to any good? Are gender dynamics always tilted only to benefit one gender? Can we ever achieve equality? These are debated with an analysis of the privileges of women and the abuse of men, a discussion on the prevailing myths, followed by recommendations on how the relationship can be brought back to equal. Unabashed, hilarious, and at times caustic, The End of Romance signals what most of us miss: Oppressive societies do not survive, whoever it may benefit at the moment.