2 542 kr
Skickas inom 10-15 vardagar
2 542 kr
Skickas inom 10-15 vardagar
700 kr
Skickas inom 10-15 vardagar
820 kr
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Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing.
In Selling IT, the book:
Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learningThe book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
820 kr
Läs direkt efter köp
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing.
In Selling IT, the book:
Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learningThe book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
180 kr
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160 kr
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165 kr
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154 kr
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Two genders made by nature coexisted comfortably forever, till about a few hundred years ago when men and women started identifying themselves differently. These identities started hardening over time and today they appear to be a different species in many situations… Sometimes laugh-out-loud, at times, deeply poignant, and at other times, provoking and questioning, The End of Romance is a fantastic, one-of-its-kind take on patriarchy and feminism, rights and privileges, abuse and consent, and cultures and laws related to men-women conflicts.Peppered with anecdotes, real-life incidents and everyday stories, the book discusses the natural, cultural and religious influences on the man-woman relationship and how this has evolved over time. The author asks questions few would ever utter: Is our society increasingly becoming anti-men? If so, will this lead to any good? Are gender dynamics always tilted only to benefit one gender? Can we ever achieve equality? These are debated with an analysis of the privileges of women and the abuse of men, a discussion on the prevailing myths, followed by recommendations on how the relationship can be brought back to equal. Unabashed, hilarious, and at times caustic, The End of Romance signals what most of us miss: Oppressive societies do not survive, whoever it may benefit at the moment.