Ana Andjelic – författare
Visar alla böcker från författaren Ana Andjelic. Handla med fri frakt och snabb leverans.
9 produkter
Business of Aspiration
How Social, Cultural, and Environmental Capital Changes Brands
Av Ana Andjelic
Inbunden, 2020
2578 kr
Lägg i varukorg
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the traditional economy, consumers signaled their …
Business of Aspiration
How Social, Cultural, and Environmental Capital Changes Brands
Av Ana Andjelic
Häftad, 2020
560 kr
Lägg i varukorg
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the traditional economy, consumers signaled their …
Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Av Alex Lavery, Ben Cooper m. fl.
Häftad, 2014
229 kr
Lägg i varukorg
Business of Aspiration
How Social, Cultural, and Environmental Capital Changes Brands
Av Ana Andjelic
E-bok, 2020
646 kr
Lägg i varukorg
The Business of Aspiration is about how consumers'' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their …
Business of Aspiration
How Social, Cultural, and Environmental Capital Changes Brands
Av Ana Andjelic
E-bok, 2020
646 kr
Lägg i varukorg
The Business of Aspiration is about how consumers'' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their …
Hitmakers
How Brands Influence Culture
Av Ana Andjelic
Häftad, 2024
471 kr
Lägg i varukorg
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand …
Hitmakers
How Brands Influence Culture
Av Ana Andjelic
Inbunden, 2024
2175 kr
Lägg i varukorg
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand …
Hitmakers
How Brands Influence Culture
Av Ana Andjelic
E-bok, 2024
537 kr
Lägg i varukorg
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand …
Hitmakers
How Brands Influence Culture
Av Ana Andjelic
E-bok, 2024
525 kr
Lägg i varukorg
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand …
