Ana M. Moreno – författare

This title is a practical guide to experimentation in a field which has long been underpinned by suppositions, assumptions, speculations and beliefs. It demonstrates to software engineers how experimental design and analysis can be used to validate their beliefs and ideas. The book does not assume its readers have an in-depth knowledge of mathematics, specifying the conceptual essence of the techniques to use in the design and analysis of experiments and keeping the mathematical calculations clear and simple. It is practically oriented and is specially written for software engineers, all the examples being based on real and fictitious software engineering experiments.

Basics of Software Engineering Experimentation is a practical guide to experimentation in a field which has long been underpinned by suppositions, assumptions, speculations and beliefs. It demonstrates to software engineers how Experimental Design and Analysis can be used to validate their beliefs and ideas. The book does not assume its readers have an in-depth knowledge of mathematics, specifying the conceptual essence of the techniques to use in the design and analysis of experiments and keeping the mathematical calculations clear and simple. Basics of Software Engineering Experimentation is practically oriented and is specially written for software engineers, all the examples being based on real and fictitious software engineering experiments.

International Entrepreneurship in Family Businesses illustrates that family firms have always been active agents in the global economy and that their participation in the international competitive dynamic will only increase in the coming years. Indeed many of the large multinational firms that dominate today's world markets were founded as, and continue to be, family firms. The authors document the particularities of the family business phenomenon from a holistic, multi-paradigmatic, and global viewpoint. The book integrates intensive studies of family business that encompass wide-ranging areas of research and contexts, including psychology, sociology, organizational behaviour, financial studies, strategic management and internationalization. Practical examples and case studies of multinational family firms underpin the exploratory empirical research. Academics, researchers and students of international business, and more specifically, family business will find much to interest in them in this book, as will entrepreneurs and practitioners with a vested interest in the family firm.