Andrea Ciaramella – författare

The book reflects on how intelligent urban regeneration can be an extraordinary driver of sustainable social and economic progress. It provides a friendly, evergreen and flexible thinking methodology that can serve as a reference guide to address a wide range of initiatives creating the conditions to thrive in an increasingly selective, rapidly changing and unpredictable market context. The book throws light on the importance of adopting an open approach based on collaboration, crafting strong visions, developing appealing value propositions, embracing a modern leadership style and setting-up highly effective multi-disciplinary team for the execution. It illustrates how standard approaches should be re-designed, business models innovated and processes re-engineered to guarantee better alignment between supply and demand of real estate as markets shift and new differentiators emerge among competitors. The book makes clear that creating a vibrant urban ecosystem requires a gradual shift of focus from built-environment investment to socio-economic output. It targets a wide audience of private and public sector professionals active in urban regeneration and real estate development.

The book presents insights from over five years of research by the Real Estate Center at the Department of Architecture, Built environment and Construction engineering (ABC) of Politecnico di Milano, within the Italian PropTech Network initiative. It explores how digital technology is addressing key challenges in the built environment, such as climate change, urbanization, rising costs, and demographic shifts. Traditionally slow to adapt, the real estate sector must embrace innovation to meet urgent Sustainable Development Goals.

Focusing on digitalization, the book analyzes tools and technologies that can transform property management, enhance market processes, and add value for stakeholders. It provides a broad literature review, defines PropTech, and examines its role in reshaping the construction and real estate industry. Case studies illustrate the sector’s ongoing transformation while critically evaluating different PropTech applications.

The book contributes to academic debate and supports real estate professionals navigating digital transformation by systematizing current knowledge. It also highlights potential risks, emphasizing the need for further research to ensure sustainable and informed innovation.