Andrée Marie López-Fernández – författare

Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance.

The book analyzes the recovery process of different industries and sectors from the global health pandemic, as well as its collateral effects. Focusing on emerging markets, it examines the underlying factors that have impeded recovery and how businesses in various sectors have (or have not) responded. The chapters take both a micro and macro approach, surveying the topic from both organizational and national perspectives.

Divided into sections on public policy, innovation, and social responsibility, this work explores the parameters of business and economic perspectives for the construction of effective models to pursue an effective recovery. It will appeal to scholars studying how business responds in the new normal.

This book provides insight into the historical background of Latin America and the Caribbean, focusing on the impacts of conquest, colonialism, and dictatorships, to examine the current state of institutions, organizations, and businesses to emphasize the critical need of social enterprises in fostering human and sustainable development. It explores how social accountability facilitates co-creation of value at both micro and macro levels, thereby, impacting regional and, ultimately, global growth and development. Addressing the root causes for the region lagging behind in growth and development, this volume proposes a model to plan strategically for the co-creation of added value, aimed at enhancing  the well-being of current and future generations. Aimed at scholars interested in the effects of shared responsibility in social enterprise dynamics, this book offers an understanding of the origins of social issues in Latin America and the Caribbean and creates a path for four different groups of stakeholders to take action.