Andrew A. Mitchell – författare
Visar alla böcker från författaren Andrew A. Mitchell. Handla med fri frakt och snabb leverans.
8 produkter
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Linda F. Alwitt, Andrew A. Mitchell
Inbunden, 2021
2071 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Linda F. Alwitt, Andrew A. Mitchell
Häftad, 2023
530 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
Advertising Exposure, Memory and Choice
Inbunden, 1993
2510 kr
Lägg i varukorg
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are …
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Andrew A. Mitchell, Linda F. Alwitt
E-bok, 2022
609 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Andrew A. Mitchell, Linda F. Alwitt
E-bok, 2022
609 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
Advertising Exposure, Memory and Choice
E-bok, 2013
943 kr
Lägg i varukorg
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are …
Advertising Exposure, Memory and Choice
E-bok, 2013
943 kr
Lägg i varukorg
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are …
Advertising Exposure, Memory and Choice
Häftad, 2016
822 kr
Lägg i varukorg
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are …
