Linda F. Alwitt – författare
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6 produkter
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Linda F. Alwitt, Andrew A. Mitchell
Inbunden, 2021
2071 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Linda F. Alwitt, Andrew A. Mitchell
Häftad, 2023
530 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
The Low-Income Consumer
Adjusting the Balance of Exchange
Av Linda F. Alwitt, Thomas Donley
Inbunden, 1996
2442 kr
Lägg i varukorg
Linda F. Alwitt and Thomas Donley's excellent new book reinvigorates the discussion of the major issues in this critical domain and provides creative and novel insights for their resolution. Through careful and imaginative analysis of secondary data, the authors challenge many stereotypes of the …
The Low-Income Consumer
Adjusting the Balance of Exchange
Av Linda F. Alwitt, Thomas Donley
Häftad, 1996
1575 kr
Lägg i varukorg
Linda F. Alwitt and Thomas Donley's excellent new book reinvigorates the discussion of the major issues in this critical domain and provides creative and novel insights for their resolution. Through careful and imaginative analysis of secondary data, the authors challenge many stereotypes of the …
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Andrew A. Mitchell, Linda F. Alwitt
E-bok, 2022
609 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Av Andrew A. Mitchell, Linda F. Alwitt
E-bok, 2022
609 kr
Lägg i varukorg
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These …
