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750 kr
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The most comprehensive support available for success in Analysing VCE History. Analysing the American Revolution Second Edition includes a range of sources and up-to-date exam-style questions to provide comprehensive examination preparation. It has also been updated to the latest study design released by VCAA. This full-colour text contains the best support for your VCE studies, as you develop a broad and detailed understanding of the process of the revolution and analyse and reflect upon the political, social and economic causes and consequences of the American Revolution. This title includes a range of engaging sources for analysis, wide range of analysis activities and chapter summaries.
2 352 kr
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Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.