Andrew C. Corbett – författare

Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. 

The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

Guides aspiring entrepreneurs through the process of starting a new venture in today’s economy

Entrepreneurship is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused “hands-on” learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity evaluation, business model development, team building, marketing, financial forecasting, legal and tax considerations, and much more.

Now in its sixth edition, Entrepreneurship is thoroughly updated to reflect today’s business environment. Entirely new material on Artificial Intelligence (AI) and digital marketing is accompanied by new examples and case studies of entrepreneurs facing issues in the real world. Throughout this edition, the authors provide timely insights on engaging with new ventures as investors, bankers, accountants, lawyers, vendors, customers, and employees.

Delving into the real-world trials and tribulations of entrepreneurs in the US and around the world, Entrepreneurship, Sixth Edition, remains the go-to textbook for upper-level undergraduate business, management, and entrepreneurship majors, MBA students, early-career business professionals, and general readers wanting to understand what it takes to create a new venture in the modern business landscape.

New to this Edition:

Wiley Advantage:

This book contains an Open Access chapter.

Recent estimates suggest that millions of people across the world are involved in some form of social venture creation. After over a decade of thoughtful scholarship on social entrepreneurship, researchers have now begun to examine individuals and organizations that purposefully combine social and economic outcomes. In Hybrid Ventures, leading researchers examine individuals and organizations that simultaneously attempt to pursue such bended value outcomes. Various perspectives on hybrid ventures are explored in this volume, including: the costs to all when some entrepreneurs do not pursue hybrid approaches, whether hybrid ventures are – or should be – the new norm, and whether the social, environmental, and economic value are distinct and should be separated from each other. This volume contains both theoretical and empirical approaches to hybrid venturing from an international group of researchers. Specific topics include: the emergence of Certified B Corporations, different hybrid business models, the role of impact investing, indigenous entrepreneurship, hybrid ventures as “agents of change,” and more. 

For nearly two decades, the Advances in Entrepreneurship, Firm Emergence and Growth series has provided an annual examination of the major current research, efforts in the field of entrepreneurship and Hybrid Ventures: Perspectives & Approaches to Blended Value Entrepreneurship continue in that tradition. This volume provides state-of-the-art research that helps set the foundation for inquiries into important research for the next decade and beyond.

This book contains an Open Access chapter.

Recent estimates suggest that millions of people across the world are involved in some form of social venture creation. After over a decade of thoughtful scholarship on social entrepreneurship, researchers have now begun to examine individuals and organizations that purposefully combine social and economic outcomes. In Hybrid Ventures, leading researchers examine individuals and organizations that simultaneously attempt to pursue such bended value outcomes. Various perspectives on hybrid ventures are explored in this volume, including: the costs to all when some entrepreneurs do not pursue hybrid approaches, whether hybrid ventures are – or should be – the new norm, and whether the social, environmental, and economic value are distinct and should be separated from each other. This volume contains both theoretical and empirical approaches to hybrid venturing from an international group of researchers. Specific topics include: the emergence of Certified B Corporations, different hybrid business models, the role of impact investing, indigenous entrepreneurship, hybrid ventures as “agents of change,” and more. 

For nearly two decades, the Advances in Entrepreneurship, Firm Emergence and Growth series has provided an annual examination of the major current research, efforts in the field of entrepreneurship and Hybrid Ventures: Perspectives & Approaches to Blended Value Entrepreneurship continue in that tradition. This volume provides state-of-the-art research that helps set the foundation for inquiries into important research for the next decade and beyond.

There have been significant advances in entrepreneurship education pedagogy over the last two decades. However, a gap remains with many questions about exactly what we should be teaching in the classroom and how we should be teaching it. Stakeholders of all types – students, parents, employers, accrediting bodies, and government officials – are all looking for clarity, transparency, and a stronger sense of exactly what should encompass an entrepreneurship education.

What should the outcome of entrepreneurship courses and programs be? What are we currently teaching? What should we be teaching? And, how should we be teaching it, are just some of the foundational questions addressed in The Age of Entrepreneurship Education Research. The collection of renowned entrepreneurship education researchers explores topics such as the theory of ideation, how to develop an expertise approach, how to reimagine entrepreneurship education to promote gender equality, how to activate an entrepreneurial mindset for neuro-diverse students, and more. The volume is bookended with an opening chapter that traces the evolution of entrepreneurship education research and a closing one that looks toward the future.

This volume is of great interest to both teachers and students and practitioners in entrepreneurship, business and education.