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Andrew Cosgrove – författare

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2 produkter

  1. Andrew Cosgrove, Gerardo R. Ungson, Seung Ho Park - Scaling the Tail: Managing Profitable Growth in Emerging Markets, E-bok. Tillgänglighet: Lägg i varukorg

    Scaling the Tail: Managing Profitable Growth in Emerging Markets

    Av Andrew Cosgrove, Gerardo R. Ungson m. fl.

    E-bok, 2015

    779 kr

    Lägg i varukorg

    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and …

  2. Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove - Scaling the Tail: Managing Profitable Growth in Emerging Markets, Inbunden. Tillgänglighet: Lägg i varukorg

    Scaling the Tail: Managing Profitable Growth in Emerging Markets

    Av Seung Ho Park, Gerardo R. Ungson m. fl.

    Inbunden, 2015

    479 kr

    Lägg i varukorg

    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and …