Andrew Goatly - Böcker

In this ambitious and wide-ranging book, Andrew Goatly looks at how we use metaphor to communicate meaning. Combining insights from functional linguistics and relevance theory, he provides a powerful model for understanding how metaphors work in real communicative situations, how we use them to communicate meaning and how we process them. Drawing on substantial linguistic corpora including literary works by William Golding, TS Eliot, Ezra Pound, George Eliot and AS Byatt, articles from national newspapers and extracts from popular and advertising culture, this book: examines the distinction between literal and metaphorical language surveys the means by which metaphors are expressed in texts locates the interpretation of metaphor in its social context contains tasks and suggestions for further workThe second edition has been revised to include relevant examples, updated texts and new lexical data. It discusses recent developments in metaphor research by key figures such as Lynne Cameron, Jonathan Charteris-Black, Alice Deignan, Rachel Giora, Veronika Koller, Zoltan Kovecses, Andreas Musolff and Elena Semino. The Language of Metaphors provides the ideal introduction to metaphors for all students and researchers with an interest in communication, language, literature and psychology.

In this ambitious and wide-ranging book, Andrew Goatly looks at how we use metaphor to communicate meaning. Combining insights from functional linguistics and relevance theory, he provides a powerful model for understanding how metaphors work in real communicative situations, how we use them to communicate meaning and how we process them. Drawing on substantial linguistic corpora including literary works by William Golding, TS Eliot, Ezra Pound, George Eliot and AS Byatt, articles from national newspapers and extracts from popular and advertising culture, this book: examines the distinction between literal and metaphorical language surveys the means by which metaphors are expressed in texts locates the interpretation of metaphor in its social context contains tasks and suggestions for further workThe second edition has been revised to include relevant examples, updated texts and new lexical data. It discusses recent developments in metaphor research by key figures such as Lynne Cameron, Jonathan Charteris-Black, Alice Deignan, Rachel Giora, Veronika Koller, Zoltan Kovecses, Andreas Musolff and Elena Semino. The Language of Metaphors provides the ideal introduction to metaphors for all students and researchers with an interest in communication, language, literature and psychology.

Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills.Extensively updated, key features of the second edition include:a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them;a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia;fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products;a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading.Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.

Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills.Extensively updated, key features of the second edition include:a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them;a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia;fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products;a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading.Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.

How are humorous meanings generated and interpreted? Understanding a joke involves knowledge of the language code (a matter mostly of semantics) and background knowledge necessary for making the inferences to get the joke (a matter of pragmatics). This book introduces and critiques a wide range of semantic and pragmatic theories in relation to humour, such as systemic functional linguistics, speech acts, politeness and relevance theory, emphasising not only conceptual but also interpersonal and textual meanings. Exploiting recent corpus-based research, it suggests that much humour can be accounted for by the overriding of lexical priming. Each chapter's discussion topics and suggestions for further reading encourage a critical approach to semantic and pragmatic theory. Written by an experienced lecturer on the linguistics of the English language, this is an entertaining and user-friendly textbook for advanced students of semantics, pragmatics and humour studies.

The book takes as its point of departure the notion that similarity and contiguity are fundamental to meaning. It shows how they manifest in oral, literate, print, and internet cultures, in language acquisition, pragmatics, dialogism, classification, the semantics of grammar, literature, and, most centrally, metaphor and metonymy. The book situates these reflections on similarity and contiguity in the interplay of language, cognition, culture, and ideology, and within broader debates around such issues as capitalism, biodiversity, and human control over nature. Positing that while similarity-focused systems can be reductive, and have therefore been contested in social science, philosophy, and poetry, and contiguity-based ones might disregard useful statistical and scientific evidence, Andrew Goatly argues for the need for humans to entertain diverse metaphors, models, and languages as ways of understanding and acting on our world. The volume also considers the cognitive connections between the similarity-contiguity duality and the noun-verb distinction. This innovative volume will appeal to scholars involved in wider debates on meaning, within the fields of cognitive semantics, pragmatics, metaphor and metonymy theory, critical discourse analysis, and the philosophy of language. Equally, the motivated and intelligent general reader, interested in language, philosophy, culture, and ecology, should find the later chapters of the book fascinating, and the earlier technical chapters accessible.

The book takes as its point of departure the notion that similarity and contiguity are fundamental to meaning. It shows how they manifest in oral, literate, print, and internet cultures, in language acquisition, pragmatics, dialogism, classification, the semantics of grammar, literature, and, most centrally, metaphor and metonymy. The book situates these reflections on similarity and contiguity in the interplay of language, cognition, culture, and ideology, and within broader debates around such issues as capitalism, biodiversity, and human control over nature. Positing that while similarity-focused systems can be reductive, and have therefore been contested in social science, philosophy, and poetry, and contiguity-based ones might disregard useful statistical and scientific evidence, Andrew Goatly argues for the need for humans to entertain diverse metaphors, models, and languages as ways of understanding and acting on our world. The volume also considers the cognitive connections between the similarity-contiguity duality and the noun-verb distinction. This innovative volume will appeal to scholars involved in wider debates on meaning, within the fields of cognitive semantics, pragmatics, metaphor and metonymy theory, critical discourse analysis, and the philosophy of language. Equally, the motivated and intelligent general reader, interested in language, philosophy, culture, and ecology, should find the later chapters of the book fascinating, and the earlier technical chapters accessible.

How are humorous meanings generated and interpreted? Understanding a joke involves knowledge of the language code (a matter mostly of semantics) and background knowledge necessary for making the inferences to get the joke (a matter of pragmatics). This book introduces and critiques a wide range of semantic and pragmatic theories in relation to humour, such as systemic functional linguistics, speech acts, politeness and relevance theory, emphasising not only conceptual but also interpersonal and textual meanings. Exploiting recent corpus-based research, it suggests that much humour can be accounted for by the overriding of lexical priming. Each chapter's discussion topics and suggestions for further reading encourage a critical approach to semantic and pragmatic theory. Written by an experienced lecturer on the linguistics of the English language, this is an entertaining and user-friendly textbook for advanced students of semantics, pragmatics and humour studies.