Andy Smith – författare
183 kr
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1 741 kr
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507 kr
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645 kr
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664 kr
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734 kr
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2 802 kr
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748 kr
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2 942 kr
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817 kr
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356 kr
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3 123 kr
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838 kr
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2 410 kr
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873 kr
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3 640 kr
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201 kr
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244 kr
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Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United StatesThe Dragonfly Effect shows that you don''t need money or power to inspire seismic change.
244 kr
Läs direkt efter köp
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United StatesThe Dragonfly Effect shows that you don''t need money or power to inspire seismic change.
196 kr
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196 kr
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248 kr
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225 kr
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217 kr
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158 kr
Skickas inom 3-6 vardagar
817 kr
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256 kr
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970 kr
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Why do many athletes risk their careers by taking performance-enhancing drugs? Do the highly competitive pressures of elite sports teach athletes to win at any cost?
An Introduction to Drugs in Sport provides a detailed and systematic examination of drug use in sport and attempts to explain why athletes have, over the last four decades, increasingly used performance-enhancing drugs. It offers a critical overview of the major theories of drug use in sport, and provides a detailed analysis of the involvement of sports physicians in the development and use of performance-enhancing drugs. Focusing on drug use within elite sport, the book offers an in-depth examination of important contemporary themes and issues, including:
the history of drugs in sport and changing patterns of use fair play, cheating and the ‘spirit of sport’ WADA and the future of anti-doping policy drug use in professional football and cycling sociological enquiry and the problems of researching drugs in sport.Designed to help students explore and understand this problematic area of research in sport studies, and richly illustrated throughout with case studies and empirical data, An Introduction to Drugs in Sport is an invaluable addition to the literature. It is essential reading for anybody with an interest in the relationship between drugs, sport and society.