Aneta Smolińska – författare
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1 produkter
Textuality and Contextuality
Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe
Av Aneta Smolińska, Amei Koll-Stobbe
Inbunden, 2017
899 kr
Lägg i varukorg
This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what …
