Anita Roddick – författare

An extraordinary book from outspoken business leader Anita Roddick that brings together some of the most prominent of authorities on globalisation (including Susan George, David Korten and Naomi Klein), taking a hard-hitting look at the myths and reality behind this phenomenon that affects us all, and showing us how we can all fight it.This is an accessible black and white edition of the successful full colour book, at a lower price point.Some of the leading names in the globalisation debate have contributed to the book, including Naomi Klein, Susan George and David Korten, as well as organisations and charities such as Greenpeace and the Rainforest Action Network.The book deals with a diverse range of the issues surrounding globalisation, including human rights, the environment, international trade and finance, health, the food we eat and the clothes we wear.Ultimately, this book is a call to action, showing how each and every one of us can take on the corporate giants and make a real difference.‘Globalisation is the most important change in the history of humankind, and the latest name for the conspiracy of the rich against the poor. It is the phenomenon most subject to the efforts of economists and statisticians, and the least understood and measured change in our time.’ Anita Roddick

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You''ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they''ve learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You''ll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.