Anitawati Mohd Lokman – författare

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products. Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer‘s feelings, wants, and needs. It defines the technology, its methods, and the developmental process related to designing a product. The book discusses how to:Break down the design into separate elements Interpret the Kansei of each element Design the overall productThe text details how to construct the intelligent computer system to support new product development using the neural network model and fuzzy logic. It also addresses product quality control management and presents statistical methods of design. Using this innovative technique, you can turn your vision into a shape that can then be transformed into consumer goods that stand out.

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development shows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products. In this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more. These stories may surprise you when you learn about the new development of certain products that you already use. The book includes coverage of ergonomic and KE methods for studying human Kansei in product development and job improvement as well as discussion of how to use these methods for innovation in work improvement and activate KE for product development. It gives you a reliable instrument for predicting the reception of a product on the market before the development costs become too large. And, in the end, you will understand how Kansei a seemingly dubious presence is processed scientifically and able to have multilateral applications.

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products.Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer’s feelings, wants, and needs. It defines the technology, its methods, and the developmental process related to designing a product. The book discusses how to: Break down the design into separate elementsInterpret the Kansei of each elementDesign the overall productThe text details how to construct the intelligent computer system to support new product development using the neural network model and fuzzy logic. It also addresses product quality control management and presents statistical methods of design. Using this innovative technique, you can turn your vision into a shape that can then be transformed into consumer goods that stand out.

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development shows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products.In this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more. These stories may surprise you when you learn about the new development of certain products that you already use. The book includes coverage of ergonomic and KE methods for studying human Kansei in product development and job improvement as well as discussion of how to use these methods for innovation in work improvement and activate KE for product development. It gives you a reliable instrument for predicting the reception of a product on the market before the development costs become too large. And, in the end, you will understand how Kansei—a seemingly dubious presence—is processed scientifically and able to have multilateral applications.

"Unlocking Emotions in Design: A Comprehensive Guide to Kansei Engineering" delves into the captivating realm of Kansei Engineering, an innovative methodology originating from Japan that revolutionizes product design and development. Unlike traditional approaches, Kansei Engineering places emotions and psychology at the heart of the design process. By unraveling the intricate tapestry of users' emotional responses and psychological nuances when engaging with products, this methodology transcends mere functionality to craft profound user experiences. Through insightful examples and a didactic journey, this book demystifies the foundational tenets of Kansei Engineering. As readers embark on this voyage, they'll traverse a landscape of diverse tools meticulously tailored for the methodology's application. These tools, akin to a craftsman's instruments, empower designers to decipher the intangible intricacies of human emotions and weave them seamlessly into their creations. Readers will emerge with a profound grasp of the Kansei Engineering methodology. Armed with this enriched comprehension, they will be adept at carrying our their own Kansei Engineering studies, a testament to the book's efficacy as a transformative learning resource. As designers and enthusiasts embrace the teachings held within, they will wield the power to evoke precise emotional landscapes through their creations, ultimately fostering unparalleled user satisfaction and profound engagement.

The proceedings gather a selection of refereed papers presented at the 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), which was held in Kuching, Malaysia from 19 to 22 March 2018. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research. The subjects include:Kansei, Emotion and GamesKansei, Emotion and Computing Kansei, Emotion and Wellbeing / Quality of LifeKansei, Emotion and DesignKansei, Emotion and Health / ErgonomicsKansei, Emotion and Multidisciplinary FieldsKansei, Emotion and CultureKansei, Emotion and Social computingKansei, Emotion and EvaluationKansei, Emotion and User ExperienceThe book offers a valuable resource for all graduate students, experienced researchers and industrial practitioners interested in the fields of user experience/usability, engineering design, human factors, quality management, product development and design.

This book gathers a selection of refereed papers presented at the 8th International Conference on Kansei Engineering and Emotion Research 2020 (KEER 2020), which was held in Tokyo, Japan, 7–9 September 2020. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research and related topics. This book caters researchers and graduate students in the field of design, art, Kansei engineering, and other engineering fields, psychology, physiology, and education.

The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20–23, 2024. Exploring the Intersection of Kansei Engineering and Affective Computing in Digital Media Design Research;