Anja Zimmermann – författare

While sometimes described as a secondary sex characteristic, the female breast is of primary interest. It nourishes but also seduces, it is considered sacred or depraved – depending on the era, culture, context and perspective. The way breasts are seen, shown or concealed has been the subject of debate and scandal for centuries. Breasts, in other words, are by no means 'private parts': on the contrary, they're a subject of great public interest. The breast is the organ through which some of the central cultural and political conflicts of Western societies have been conducted, now and in the past. But the power of the breast does not lie in any 'natural' force. It lies in the cultural characteristics that we attribute to it and that make it a symbol of femininity, naturalness, motherliness or sexuality.Zimmermann takes the reader on an extended tour of how the breast and its symbolism are politically constructed. She examines this ambiguous and versatile body part from various perspectives but always with a political question in mind. This is a book about art and pornography, fashion and gender norms, the ideal of motherhood and heteronormativity, body positivity and self-determination, sexism and protest. She shows that the dialectic between revealing and concealing, visibility and invisibility, played out discursively in different fields, is a key to understanding the social, cultural and political significance of the breast. Her book delves into the past, seeking to explain the origins of a conflict that has surfaced again and again in different times and places and is still with us today.

Mit einer nachhaltigen Lebensstilveränderung, die auf ausreichend Bewegung und ausgewogener Ernährung basiert, können viele chronische Krankheiten (Übergewicht, Bluthochdruck, Diabetes, metabolisches Syndrom) gelindert, geheilt oder deren Ausbruch verhindert werden. Betroffenen fällt es schwer, den Lebensstil dauerhaft umzustellen.Häufig sind Interventionsprogramme nicht auf eine nachhaltige Verhaltensänderung ausgerichtet und berücksichtigen die motivationalen Faktoren der Individuen zu wenig. Betroffene fallen daher nach einiger Zeit in alte Muster zurück. Das angewandte Forschungsprojekt „Nachhaltiger Lifestyle Change“, das in diesem Buch behandelt wird, beschäftigt sich mit der Frage, wie das „Dranbleiben“ an einem gesunden Lebensstil aus Sicht der Motivationspsychologie und der Dienstleistungsorientierung unterstützt werden kann.Dieses Fachbuch richtet sich an Personen im Gesundheitswesen und der Gesundheitsversorgung (Gesundheitspsychologinnen und -psychologen, Ärztinnen und Ärzte, Ernährungsberaterinnen und -berater, u.a.) wie auch der angewandten Forschung und erklärt, wie betroffene Personen beim "Dranbleiben" an einem gesunden Lebensstil unterstützt werden können. Über diese sogenannte Aufrechterhaltungsphase eines gesunden Lebensstils gibt es in der Forschung und Praxis Erkenntnislücken, die das vorliegende Buch schliesst: Welche Massnahmen unterstützen Betroffene erfolgreich bei einer nachhaltigen Lebensstiländerung? Welche Rolle spielt die Motivation sowie die Motivationsorientierung bei der Aufrechterhaltung eines gesunden Lebensstils? Wie sieht die Phase der Aufrechterhaltung aus und welche Customer Journey durchlaufen Betroffene? Welche Rolle spielen die Betroffenen selbst und die anderen Player im Gesundheitsökosystem bei einer langfristigen Lebensstiländerung? Konkrete Handlungsempfehlungen, die sich aus den Erkenntnissen ableiten lassen, werden praxisnah in einer Toolbox zusammengefasst.

With a sustainable lifestyle change based on sufficient exercise and a balanced diet, many chronic diseases (obesity, high blood pressure, diabetes, metabolic syndrome) can be alleviated, cured or their onset prevented. Those affected from chronic diseases find it difficult to change their lifestyle permanently. Intervention programs are often not geared towards sustainable behavioral change and take too little account of the individual's motivational factors. As a result, those affected revert to old patterns after a while. The applied research project "Sustainable Lifestyle Change", which is the subject of this book, deals with the question of how "sticking to" a healthy lifestyle can be supported from the perspective of motivational psychology and service orientation. This specialist book is aimed at people in the healthcare sector (health psychologists, doctors, nutritionists, etc.) as well as applied researchers and explains how affected people can be supportedin "sticking to" a healthy lifestyle. There are gaps in research and practice regarding this so-called maintenance phase of a healthy lifestyle, which this book closes: What measures successfully support those affected from chronic diseases in making sustainable lifestyle changes? What is the role of motivation and motivational orientation in maintaining a healthy lifestyle? What does the maintenance phase look like and what is the customer journey of those affected? What is the role of those affected and other stakeholders in the healthcare ecosystem in long-term lifestyle change? The findings are synthesized in a toolbox with recommendations for practitioners.