Ann Majchrzak – författare

This book about responsible and evidence-based decision making is written for those interested in improving the decisions that affect people’s lives. It describes how to define policy research questions so that evidence can be applied to them, how to find and synthesize existing evidence, how to generate new evidence if needed, how to make acceptable recommendations that can solve policy problems without negative side effects, and how to describe evidence and recommendations in a manner that changes minds.

Policies are not just the decisions made by a country’s rulers or elected officials; policies are also set by corporate executives, managers of department stores, and project leaders in non-profit organizations pursuing environmental protection. The authors’ suggestion are based on the fundamental belief that evidence-based decision making is superior to decisions based purely on opinion, intuition, and emotion. Because much has happened since 1984 when the first edition was published, this is a substantially different book with a new co-author, new and updated examples, new chapters, and new frameworks for understanding.

This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem.  They use data from 25 case studies of flash crowds — anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge — half of whom were unleashed from the limitations of focusing on ideas.  Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.