Anna Brzozowska – författare

No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized. Increasing globalization processes often force today’s enterprises to make organizational changes, but the effectiveness of these processes relies on its organizational culture. This book argues that the problem behind organizational culture is its multilevel structure, including the visible and hidden levels. It addresses difficult questions, such as: Is it better to make thorough, but more painful changes, or to gradually introduce small improvements? It also demonstrates that organizational culture is not a fixed phenomenon: its shaping takes place in stages, and it is essential to take such stages into account in the process of implementing the strategy of an enterprise. Providing a comprehensive insight into "organizational culture" and its relationship to change, this book will be essential reading for professionals involved in business management and IT management throughout the world. Its analyses and suggestions will allow for improved organizational culture and change management in business environments.

This book presents a new approach to the issue of project management, showing how it can be approached through the lens of sustainability. The nature of sustainable project management is not only to achieve economic goals, but also environmental and social ones. Considering project management from the perspective of sustainability is very important because sustainable development cannot keep up with the pace and scale of accumulation of ecological and social problems. The natural potential of the Earth is quickly running low. The global equilibrium between the Earth’s ecosystems, which have developed for millions of years, and the human world of production and consumption, becomes disrupted.The focus is on a functional approach to the subject, allowing management and business to implement the methodology discussed. Topics discussed include sustainable planning, sustainable organizing, sustainable leading and sustainable controlling. The authors use their combined experience in the area to inform their novel approach.The book will be especially useful for people who are project managers, members of project teams and other project stakeholders. It may also be a useful reference for scientists and students studying the fields of management, IT and business.

The International Conference on Communications, Management, and Information Technology (ICCMIT’16) provides a discussion forum for scientists, engineers, educators and students about the latest discoveries and realizations in the foundations, theory, models and applications of systems inspired on nature, using computational intelligence methodologies, as well as in emerging areas related to the three tracks of the conference: Communication Engineering, Knowledge, and Information Technology. The best 25 papers to be included in the book will be carefully reviewed and selected from numerous submissions, then revised and expanded to provide deeper insight into trends shaping future ICT.

This book presents a new approach to the issue of project management, showing how it can be approached through the lens of sustainability. The nature of sustainable project management is not only to achieve economic goals, but also environmental and social ones. Considering project management from the perspective of sustainability is very important because sustainable development cannot keep up with the pace and scale of accumulation of ecological and social problems. The natural potential of the Earth is quickly running low. The global equilibrium between the Earth’s ecosystems, which have developed for millions of years, and the human world of production and consumption, becomes disrupted.The focus is on a functional approach to the subject, allowing management and business to implement the methodology discussed. Topics discussed include sustainable planning, sustainable organizing, sustainable leading and sustainable controlling. The authors use their combined experience in the area to inform their novel approach.The book will be especially useful for people who are project managers, members of project teams and other project stakeholders. It may also be a useful reference for scientists and students studying the fields of management, IT and business.

This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy.Rapid IT development has created modern business proposals such as digital and virtual currencies, crowdfunding, peer-to-peer lending, mobile banking, online investing and new payment systems. This allows organisations and firms to increase competitiveness by using financial products and services, thus increasing their value. Information technology users receive significant timesaving and a choice of investment options. At the same time, there is a new challenge for regulators who must monitor how this or that technology affects the financial sector.The authors have collected and systematised information on the models of using information technology in e-business as well as issues of applying information technology in smart organisations and public institutions. The book addresses the issues of risk management in organizations and the problems of personal and social risks resulting from the use of information technology. In addition, the book presents a review of e-commerce sectors and models as well as e-commerce tools, international payment systems and modern money systems. Risks, threats and security rules for using banking services, e-commerce and payment systems are reviewed and systematised.

This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy.Rapid IT development has created modern business proposals such as digital and virtual currencies, crowdfunding, peer-to-peer lending, mobile banking, online investing and new payment systems. This allows organisations and firms to increase competitiveness by using financial products and services, thus increasing their value. Information technology users receive significant timesaving and a choice of investment options. At the same time, there is a new challenge for regulators who must monitor how this or that technology affects the financial sector.The authors have collected and systematised information on the models of using information technology in e-business as well as issues of applying information technology in smart organisations and public institutions. The book addresses the issues of risk management in organizations and the problems of personal and social risks resulting from the use of information technology. In addition, the book presents a review of e-commerce sectors and models as well as e-commerce tools, international payment systems and modern money systems. Risks, threats and security rules for using banking services, e-commerce and payment systems are reviewed and systematised.

The growing importance of projects in organizations, combined with difficulties in their implementation, is accompanied by the need for professional knowledge in the field of project management. It results from the complexity of project management problems and the difficulty of knowledge that must be applied. However, surprisingly little is known about this topic, especially in the context of European small and medium-sized enterprises (SMEs). Project Management in Small and Medium-Sized Enterprises: A European Perspective attempts to fill this specific research gap.The book analyses the process of managing projects being implemented by small and medium-sized firms from Europe, identifies organizational processes, and verifies which elements of these processes require improvement. It concentrates on issues around the multifaceted characteristics of project management, with particular emphasis on the process of managing European small and medium enterprises.The book is the result of many years of empirical research and consists of two main parts: A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy.A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy Verification and development of such model procedures in the management of projects so that the SME enterprises’ functioning will be efficient and effective. There is a close relationship between the two parts. The theoretical part is the foundation on which practical considerations are later carried out. Integrating theoretical and practical issues, the book introduces new content to the literature and has the practical value of indicating how to manage projects in SMEs in the European Union. It also examines the decision-making processes related to project management in these organizations.

The growing importance of projects in organizations, combined with difficulties in their implementation, is accompanied by the need for professional knowledge in the field of project management. It results from the complexity of project management problems and the difficulty of knowledge that must be applied. However, surprisingly little is known about this topic, especially in the context of European small and medium-sized enterprises (SMEs). Project Management in Small and Medium-Sized Enterprises: A European Perspective attempts to fill this specific research gap.The book analyses the process of managing projects being implemented by small and medium-sized firms from Europe, identifies organizational processes, and verifies which elements of these processes require improvement. It concentrates on issues around the multifaceted characteristics of project management, with particular emphasis on the process of managing European small and medium enterprises.The book is the result of many years of empirical research and consists of two main parts: A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy.A systematization of concepts, terminology, and thus knowledge in the field of project management, with particular emphasis on the phases of planning, organizing, as well as leading and controlling in the project, as well as small and medium-sized enterprises, with particular emphasis on their specificity and role in the modern European economy Verification and development of such model procedures in the management of projects so that the SME enterprises’ functioning will be efficient and effective. There is a close relationship between the two parts. The theoretical part is the foundation on which practical considerations are later carried out. Integrating theoretical and practical issues, the book introduces new content to the literature and has the practical value of indicating how to manage projects in SMEs in the European Union. It also examines the decision-making processes related to project management in these organizations.

No enterprise today is proud of being unchanged. Stability is understood more as a sign of stagnation than reliability, and enterprises that do not change and do not evolve are commonly regarded as fossilized. Increasing globalization processes often force today’s enterprises to make organizational changes, but the effectiveness of these processes relies on its organizational culture. This book argues that the problem behind organizational culture is its multilevel structure, including the visible and hidden levels. It addresses difficult questions, such as: Is it better to make thorough, but more painful changes, or to gradually introduce small improvements? It also demonstrates that organizational culture is not a fixed phenomenon: its shaping takes place in stages, and it is essential to take such stages into account in the process of implementing the strategy of an enterprise. Providing a comprehensive insight into "organizational culture" and its relationship to change, this book will be essential reading for professionals involved in business management and IT management throughout the world. Its analyses and suggestions will allow for improved organizational culture and change management in business environments.

An increase in the global demand for energy, combined with an increase in the price of energy and energy products, has advanced the growing interest in renewable energy technologies and the wide implementation of renewable energy sources (RES). Member States of the European Union have been global leaders in the use of renewable energy and in the transition to new technologies. Management of Civic Energy and the Green Transformation: A Case Study of Poland examines the current issues of transitioning from traditional energy sources to newer, renewable energy sources, while balancing supplies, and working synergistically with existing, conventional sources.Features: Offers a balanced blend of theory and practice of development economics for renewable energy implementation Presents a case study of how Poland is working towards their energy transition, and provides other examples and recent statistical data from other European Union countries Analyses the legal and systemic conditions supporting the development of renewable energy systems and offers direction on the potential for the green development of the civic energy sector

An increase in the global demand for energy, combined with an increase in the price of energy and energy products, has advanced the growing interest in renewable energy technologies and the wide implementation of renewable energy sources (RES). Member States of the European Union have been global leaders in the use of renewable energy and in the transition to new technologies. Management of Civic Energy and the Green Transformation: A Case Study of Poland examines the current issues of transitioning from traditional energy sources to newer, renewable energy sources, while balancing supplies, and working synergistically with existing, conventional sources.Features: Offers a balanced blend of theory and practice of development economics for renewable energy implementation Presents a case study of how Poland is working towards their energy transition, and provides other examples and recent statistical data from other European Union countries Analyses the legal and systemic conditions supporting the development of renewable energy systems and offers direction on the potential for the green development of the civic energy sector

In an era where technological progress redefines the boundaries of business and management, ‘Digital Synergy - Innovative Management in the ICT Era’ emerges as a guide for current and aspiring leaders. This book delves into the heart of modern management practices, illuminated by the transformative power of Information and Communication Technologies (ICT) and digital synergy. Facing the relentless pace of change, adaptation, innovation, and the utilization of digital synergy are no longer optional; they are the bedrock of sustainable success. Through a carefully selected collection of theories, case studies, expert insights, and examples of digital synergy, this book provides the foresight and tools necessary to navigate through the complexities of a globalized, digital marketplace.The book is divided into four sections:1. Financial and strategic management in uncertain times2. Global trends and management challenges3. Corporate social responsibility and effective CSR management4. The future of logistics, with a special focus on military logisticsDesigned for business leaders, managers, students, and anyone keen on deepening their understanding of how ICT and digital synergy shape management strategies, this book is a call to action. It challenges to not just keep pace with technological progress but to lead the charge in leveraging it for strategic advantage.

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises.The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.Key Features:• In-depth analysis of the CRM concept in the context of international business.• Discussion on the evolution of the CRM idea over the years.• Introduction to integrated customer relationship management systems in global enterprises.• Analysis of the impact of social media on CRM.• Practical insights on measuring the effectiveness of customer care activities.Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises.The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.Key Features:• In-depth analysis of the CRM concept in the context of international business.• Discussion on the evolution of the CRM idea over the years.• Introduction to integrated customer relationship management systems in global enterprises.• Analysis of the impact of social media on CRM.• Practical insights on measuring the effectiveness of customer care activities.Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

This book is a monograph devoted to one of the key challenges of modern transport – the safety strategy for telematics systems being used in the movement of people and cargo. In this sense, the publication aligns with current research trends related to the dynamic development of information and telecommunications technologies which are shaping new operating models for transport and logistics companies.The authors address issues of strategic transport management, focusing on the role of telematics as a tool supporting efficiency, automation, and coordination of operations. Particular emphasis is placed on the issues of risk and safety – which, in an era of growing transport volumes and intensifying competition in the transport market, are becoming a prerequisite for the reliability and sustainable development of the entire industry.The book demonstrates that the safe use of telematics systems is not only a technological requirement, but also a social and environmental one. It is in line with European Union policy, which prioritizes environmental protection, improving social well-being, and reducing road accidents, which constitute one of the greatest threats to civilization.Combining theoretical and practical perspectives, this monograph offers a comprehensive overview of the implementation of secure telematics solutions. It is a valuable resource for transport researchers and students, as well as for logistics company managers and decisionmakers responsible for infrastructure development and transport policy.