Anna Hipkiss – författare

Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular "checklist" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles to give you a richer understanding of how to make your small business succeed.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

Is this the right book for me?If you are a consultant in any field, working for any size organisation from 'one man and his dog' to a massive multinational, or thinking of moving into consultation, then this is the book for you! Coverage includes:·What makes a successful consultant·Setting a clear vision ·Assessing resources ·How to write reports and give presentations·Building up your customer facing skills·Dealing with difficult clients·Balancing your work with the rest of your life.Containing lots of practical advice, this book also features interviews with successful consultants who have a wealth of experience to share. Written in an accessible style, it will give you the confidence to shine in consultancy.Successful Consulting includes:Chapter 1: What do you want from this?Chapter 2: Consulting excellence at workChapter 3: What makes a successful consultantChapter 4: Setting a clear visionChapter 5: Bringing power to your aimChapter 6: Assessing your resourcesChapter 7: Tools to make it happenChapter 8: Client project managementChapter 9: Managing client expectationsChapter 10: Avoiding project pitfallsChapter 11: ImageChapter 12: Writing a client reportChapter 13: Giving a client presentationChapter 14: Running a client workshop/project meetingChapter 15: Building client relationshipsChapter 16: Handling client politicsChapter 17: Influencing and negotiationChapter 18: Dealing with difficult clientsChapter 19: Dealing with internal relationshipsChapter 20: Marketing your servicesChapter 21: Starting and running your own businessChapter 22: Balancing your work with the rest of your lifeChapter 23: Going forwardLearn effortlessly with a new easy-to-read page design and added features:Not got much time?One and five-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the author's many years of experience.Test yourselfTests in the book and online to keep track of your progress.Extend your knowledgeExtra online articles to give you a richer understanding of consulting.Five things to rememberQuick refreshers to help you remember the key facts.Try thisInnovative exercises illustrate what you've learnt and how to use it.