Anna Pacześniak – författare

This book provides a new analytical perspective on the strategies, membership and communication management of political parties in Poland. The authors address why some political parties have managed to strengthen and survive while others have failed to do the same. The research was carried out in the years 2016–2018, when Poland started to be seen more and more as a weakening democracy.

This book examines the factors determining the character, depth, scope and outcomes of changes made by political parties in the aftermath of electoral losses. It considers not only the objective aspects of party organisation and its features and structure, in explaining post-defeat party change, but also includes findings on the perceptions and interpretations of electoral results within political parties. Based on an extensive fieldwork, the authors propose a new analytical perspective to establish whether and under what conditions and circumstances an electoral defeat leads to a profound party makeover.