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Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Häftad, Engelska, 2022
1 094 kr
Skickas inom 10-15 vardagar
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce.