Anne Fota – författare
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2 produkter
Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Av Anne Fota
Häftad, 2022
1129 kr
Lägg i varukorg
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically …
Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Av Anne Fota
E-bok, 2022
1502 kr
Lägg i varukorg
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically …
