Anne Johnston – författare

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2 produkter

1. 

   Videostyle in Presidential Campaigns

   Style and Content of Televised Political Advertising

   Av Anne Johnston, Lynda Kaid

   Inbunden, 2000

   1067 kr

   Lägg i varukorg

   Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties …

2. 

   Videostyle in Presidential Campaigns

   Style and Content of Televised Political Advertising

   Av Anne Johnston, Lynda Kaid

   E-bok, 2000

   1169 kr

   Lägg i varukorg

   Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties …