Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you''ll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.

No more "checking for feet." This illuminating guide gets people to tell the truth at the meeting--not in the bathroom afterwards.

Almost everybody lies. In one recent survey, 93% of people admitted to lying regularly at work! Why? Because it''s safer than telling the truth. Sadly, organizations cannot succeed in this poisonous world of half-truths, strategic omissions, and doctored information.

A Safe Place for Dangerous Truths shows how the formal process of "dialogue" can create a safe place to tell the truth.

In a lively discussion, author Annette Simmons shows managers how to use this technique to:

To function optimally, businesses must create an environment where people feel free to tell the truth, no matter how disturbing. Only then can organizations unleash the responsiveness, creativity, and enthusiasm necessary to achieve their goals.

Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.

A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.

Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.

Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to:

Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you''ll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.

No more "checking for feet." This illuminating guide gets people to tell the truth at the meeting--not in the bathroom afterwards.

Almost everybody lies. In one recent survey, 93% of people admitted to lying regularly at work! Why? Because it''s safer than telling the truth. Sadly, organizations cannot succeed in this poisonous world of half-truths, strategic omissions, and doctored information.

A Safe Place for Dangerous Truths shows how the formal process of "dialogue" can create a safe place to tell the truth.

In a lively discussion, author Annette Simmons shows managers how to use this technique to:

To function optimally, businesses must create an environment where people feel free to tell the truth, no matter how disturbing. Only then can organizations unleash the responsiveness, creativity, and enthusiasm necessary to achieve their goals.

Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.

A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.

Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.

Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to:

Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.