Anthony Kent – författare
741 kr
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Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.
The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing1 185 kr
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Smart Cities for Technological and Social Innovation establishes a key theoretical framework to understand the implementation and development of smart cities as innovation drivers, in terms of lasting impacts on productivity, livability and sustainability of specific initiatives. This framework is based on empirical analysis of 12 case studies, including pioneer projects from Europe, Asia, the Middle East, and more. It explores how successful smart cities initiatives nurture both technological and social innovation using a combination of regulatory governance and private agency. Typologies of smart city-making approaches are explored in depth. Integrative analysis identifies key success factors in establishing innovation relating to the effectiveness of social systems, institutional thickness, governance, the role of human capital, and streamlining funding of urban development projects.
Cases from a range of geographies, scales, social and economic contexts Explores how smart cities can promote technological and social innovation in terms of direct impacts on livability, productivity and sustainability Establishes an integrative framework based on empirical evidence to develop more innovative smart city initiatives Investigates the role of governments in coordinating, fostering and guiding innovations resulting from smart city developments Interrogates the policies and governance structures which have been effective in supporting the development and deployment of smart cities2 138 kr
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531 kr
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626 kr
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2 202 kr
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