Anthony Lowrie – författare
Visar alla böcker från författaren Anthony Lowrie. Handla med fri frakt och snabb leverans.
4 produkter
On the Marketisation and Marketing of Higher Education
Av Anthony Lowrie, Jane Hemsley-Brown
Inbunden, 2013
1478 kr
Lägg i varukorg
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, …
Understanding Branding in Higher Education
Marketing Identities
Inbunden, 2017
1385 kr
Lägg i varukorg
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for …
Understanding Branding in Higher Education
Marketing Identities
E-bok, 2017
1843 kr
Lägg i varukorg
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for …
On the Marketisation and Marketing of Higher Education
Av Anthony Lowrie, Jane Hemsley-Brown
Häftad, 2015
474 kr
Lägg i varukorg
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, …
