Anthony M. Kent – författare
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2 produkter
Customer Journeys in Fashion
From Linear to Multilevel
Av Anthony M. Kent, Anne Peirson-Smith m. fl.
Inbunden, 2025
1692 kr
Lägg i varukorg
This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and …
Customer Journeys in Fashion
From Linear to Multilevel
Av Yuri Siregar, Anne Peirson-Smith m. fl.
E-bok, 2025
2174 kr
Lägg i varukorg
This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and …
