António Carrizo Moreira – författare
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13 produkter
13 produkter
Inbunden, Engelska, 2025
2 133 kr
Skickas inom 10-15 vardagar
Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.
Inbunden, Engelska, 2017
2 971 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2019
3 726 kr
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Inbunden, Engelska, 2022
3 516 kr
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Inbunden, Engelska, 2022
4 837 kr
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Inbunden, Engelska, 2020
3 285 kr
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Inbunden, Engelska, 2020
2 617 kr
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Inbunden, Engelska, 2020
4 139 kr
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Häftad, Engelska, 2020
1 982 kr
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Inbunden, Engelska, 2022
4 103 kr
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Inbunden, Engelska, 2023
2 203 kr
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Häftad, Engelska, 2019
2 346 kr
Skickas inom 10-15 vardagar
This book examines key issues, challenges, opportunities and trends in innovation processes and supply chain management. It proposes ways for organizations to improve their performance by developing business strategies, establishing business innovation activities, and aligning business and innovation activities among firms.
Inbunden, Engelska, 2018
2 346 kr
Skickas inom 10-15 vardagar
This book examines key issues, challenges, opportunities and trends in innovation processes and supply chain management. It proposes ways for organizations to improve their performance by developing business strategies, establishing business innovation activities, and aligning business and innovation activities among firms.