Antonio Petruzzelli – författare

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2 produkter

1. 

   When Tradition Turns Into Innovation

   How Firms Can Create and Appropriate Value Through Tradition

   Av Vito Albino, Antonio Petruzzelli

   E-bok, 2014

   908 kr

   Lägg i varukorg

   Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may …

2. 

   When Tradition Turns Into Innovation

   How Firms Can Create and Appropriate Value Through Tradition

   Av Antonio Petruzzelli, Vito Albino

   Häftad, 2011

   734 kr

   Lägg i varukorg

   Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may …