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A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to TwitterWritten by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applicationsIdeal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and servicesExplains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
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Take the trip of a lifetime into the past and present of BollywoodFascinated by the high energy, high emotion, high color, endless dance routines, and sheer scale of Bollywood—but afraid you'll never really know your Ghazals from your Qawwalis, or your Khans from your Kapoors? Well, in the immortal line from the Hindi-language blockbuster Sultan, "No one can defeat you unless you accept defeat yourself," and there's no need to be defeated at all when you can sit back with Bollywood For Dummies and immerse yourself in the glamorous whirl of one of the most exciting movie industries on Earth. Starting with the time-travel adventure of the book’s main feature—the history of the Hindi-speaking industry from people and events of early to mid 20th century Mumbai—you'll also journey in space, taking fascinating documentary side trips to get to know Tollywood’s Telegu-language cinema in southern India, as well as the growing influence of Lollywood across the border in Pakistan.Written by the cohosts of Desi Standard Time, a podcast that explores Bollywood and South Asian movies and media, you'll see how the unique cinema culture of Bollywood in particular has become a global phenomenon, reflecting the rise of India as an independent nation and presenting its long history—and it’s exciting and multifaceted present—in new, influential, and enduring forms. Whatever you paid the price of entry for: the popular Bollywood "Masala" movie style that emphasizes music, comedy, romance, and action; sensitive critiques of a fast-changing society by the Indian Social Realism movement; new forms of music from Indian disco to Sufi boogie; or a look at the lives and talents of the great acting dynasties—it's all here. And there'll still be plenty more plot twists beyond these to surprise and delight you. Get to know the people who built BollywoodDiscover the main music and dance stylesExplore and recognize Bollywood’s influence on Western cinemaGo social and join up with the liveliest Bollywood fan communitiesYou're right to be excited: for newbies a whole new world awaits, and for aficionados, there's always so much more to know. So, sit back with this book, grab some popcorn or a plate of samosas—or why not both—and prepare to begin an electric feast to sizzle all your senses.