Ash Maurya – författare

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.Deconstruct your idea using a one-page Lean CanvasStress-test your idea for desirability, viability, and feasibilityDefine key milestones charted on a traction roadmapMaximize your team's efforts for speed, learning, and focusPrioritize the right actions at the right timeLearn how to conduct effective customer interviewsEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsFind a repeatable and scalable business model

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean StartupIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.