Ash Maurya – författare
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9 produkter
9 produkter
Häftad, Engelska, 2025
459 kr
Skickas inom 5-8 vardagar
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.Deconstruct your idea using a one-page Lean CanvasStress-test your idea for desirability, viability, and feasibilityDefine key milestones charted on a traction roadmapMaximize your team's efforts for speed, learning, and focusPrioritize the right actions at the right timeLearn how to conduct effective customer interviewsEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsFind a repeatable and scalable business model
Häftad, Engelska, 2016
240 kr
Skickas
'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean StartupIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
E-bok
Engelska, 2016166 kr
Läs direkt efter köp
'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean StartupIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
E-bok
Engelska, 2022413 kr
Läs direkt efter köp
We''re building more products today than ever before, but most of them fail--not because we can''t complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That''s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You''ll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur''s journey from initial vision to a business model that works.
Deconstruct your idea using a one-page Lean CanvasStress-test your idea for desirability, viability, and feasibilityDefine key milestones charted on a traction roadmapMaximize your team''s efforts for speed, learning, and focusPrioritize the right actions at the right timeLearn how to conduct effective customer interviewsEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsFind a repeatable and scalable business model
E-bok
PDF, Engelska, 2022413 kr
Läs direkt efter köp
We''re building more products today than ever before, but most of them fail--not because we can''t complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That''s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You''ll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur''s journey from initial vision to a business model that works.
Deconstruct your idea using a one-page Lean CanvasStress-test your idea for desirability, viability, and feasibilityDefine key milestones charted on a traction roadmapMaximize your team''s efforts for speed, learning, and focusPrioritize the right actions at the right timeLearn how to conduct effective customer interviewsEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsFind a repeatable and scalable business model
Häftad, Tyska, 2023
457 kr
Skickas inom 3-6 vardagar
E-bok
PDF, Tyska, 2023360 kr
Läs direkt efter köp
Mit einem erprobten System schrittweise zum erfolgreichen Geschäftsmodell- kondensiertes und erprobtes Praxis-Know-how für Gründer und alle, die innovative Produkte entwickeln wollen- bringt Ansätze wie Lean Startup, Business Model Design, Design Thinking und Jobs-to-be-done in einen systematischen Prozess für die Produktentwicklung zusammen- Band der anerkannten Lean-Serie, mit einem Vorwort von Eric RiesWir entwickeln heute mehr Produkte als je zuvor, aber die meisten scheitern - nicht, weil wir das Produkt nicht fertigstellen, sondern weil wir Zeit, Geld und Mühe damit verschwenden, das falsche Produkt zu entwickeln. Was wir brauchen, ist ein systematischer Prozess, um Produktideen schnell zu prüfen und unsere Erfolgsaussichten deutlich zu verbessern. Das ist das Versprechen von "Running Lean".Ash Maurya beschreibt in seinem Praxisleitfaden eine erprobte Strategie, die Unternehmen dabei unterstützt, den Product-Market-Fit zu erreichen – also mit einem neuen Produkt eine relevante Nachfrage zu befriedigen. Sie lernen die Ideen und Konzepte verschiedener Innovationsmethoden wie beispielsweise Lean Startup, Business Model Design, Design Thinking und Jobs-to-be-done kennen. Ash bietet innovationsgetriebenen Unternehmen das "Continuous Innovation Framework": einen konkreten Handlungsrahmen, um stetige Innovation in der Produktentwicklung zu gewährleisten. In seinem Buch zeichnet er den Weg von der anfänglichen Vision bis zum funktionierenden Geschäftsmodell nach.
E-bok
Tyska, 2023360 kr
Läs direkt efter köp
Mit einem erprobten System schrittweise zum erfolgreichen Geschäftsmodell- kondensiertes und erprobtes Praxis-Know-how für Gründer und alle, die innovative Produkte entwickeln wollen- bringt Ansätze wie Lean Startup, Business Model Design, Design Thinking und Jobs-to-be-done in einen systematischen Prozess für die Produktentwicklung zusammen- Band der anerkannten Lean-Serie, mit einem Vorwort von Eric RiesWir entwickeln heute mehr Produkte als je zuvor, aber die meisten scheitern - nicht, weil wir das Produkt nicht fertigstellen, sondern weil wir Zeit, Geld und Mühe damit verschwenden, das falsche Produkt zu entwickeln. Was wir brauchen, ist ein systematischer Prozess, um Produktideen schnell zu prüfen und unsere Erfolgsaussichten deutlich zu verbessern. Das ist das Versprechen von "Running Lean".Ash Maurya beschreibt in seinem Praxisleitfaden eine erprobte Strategie, die Unternehmen dabei unterstützt, den Product-Market-Fit zu erreichen – also mit einem neuen Produkt eine relevante Nachfrage zu befriedigen. Sie lernen die Ideen und Konzepte verschiedener Innovationsmethoden wie beispielsweise Lean Startup, Business Model Design, Design Thinking und Jobs-to-be-done kennen. Ash bietet innovationsgetriebenen Unternehmen das "Continuous Innovation Framework": einen konkreten Handlungsrahmen, um stetige Innovation in der Produktentwicklung zu gewährleisten. In seinem Buch zeichnet er den Weg von der anfänglichen Vision bis zum funktionierenden Geschäftsmodell nach.
242 kr
Läs direkt efter köp
Hoy en dia estamos creando mas productos que nunca, pero la mayoria de ellos fracasan, no porque no podamos completar lo que queremos construir, sino porque malgastamos tiempo, dinero y esfuerzo en crear el producto equivocado. Lo que necesitamos es un proceso sistematico para examinar con rapidez las ideas para los productos e incrementar nuestras probabilidades de exito. Esa es la promesa de Running Lean. En este libro inspirador, Ash Maurya le guia a traves de una estrategia rigurosa para conseguir el ajuste producto/mercado de su nueva empresa. Aprendera ideas y conceptos de varias metodologias innovadoras, incluyendo Lean Startup, diseno de modelos de negocio, pensamiento de diseno y jobs to be done. Esta nueva edicion introduce el marco de la innovacion continua y sigue el viaje de un emprendedor desde su vision inicial hasta un modelo de negocio que funcione. * Deconstruya sus ideas usando el Lean Canvas de una pagina. * Someta su idea a pruebas de estres para comprobar su deseabilidad, viabilidad y factibilidad. * Defina los hitos clave trazados en la hoja de ruta de la traccion. * Maximice los esfuerzos de su equipo para conseguir velocidad, aprendizaje y concentracion. * Priorice las acciones apropiadas en el momento adecuado. * Aprenda a realizar entrevistas a consumidores efectivas. * Involucre a sus consumidores en el ciclo de desarrollo. * Pruebe continuamente su producto con iteraciones mas pequenas y rapidas. * Encuentre un modelo de negocio repetible y ampliable.