Astrid Lanng – författare

Shepherd your firm through its next digital transformation initiative Only 1 in 200 digital transformations finish on time, within budget, and realize the planned benefits. To avoid the same fate, you must understand why so many fail, and some succeed. In Intelligent Change: The Science Behind Digital Transformations, a team of renowned project management and digital transformation experts delivers a how-to manual for expansive technology change initiatives at firms of all types and sizes. The authors rely on a systematic review of over 1800 publications, interviews with 160 top-level managers, and fieldwork studying 150 digital transformation projects to bring you research- and data-backed strategies you can implement at your own organization to ensure your own project provides business value. Learn what strategies work and why. Understand which strategies don't work and what pitfalls to avoid. You'll find step-by-step guidance on how to execute a digital transformation using the keys to successful change initiatives, including: Establishing ownership amongst your front-line managers and staff that goes beyond mere support and promotion of the changeBuilding trusting relationships between the different levels of your organizationCreating effective two-way communication between the planners of the technology change and the ground-level staff implementing itPerfect for managers, executives, entrepreneurs, founders, and other business leaders, Intelligent Change is also a must-read for project managers and IT professionals tasked with shepherding their companies through their next major technological change.

Shepherd your firm through its next digital transformation initiative

Only 1 in 200 digital transformations finish on time, within budget, and realize the planned benefits. To avoid the same fate, you must understand why so many fail, and some succeed. In Intelligent Change: The Science Behind Digital Transformations, a team of renowned project management and digital transformation experts delivers a how-to manual for expansive technology change initiatives at firms of all types and sizes. The authors rely on a systematic review of over 1800 publications, interviews with 160 top-level managers, and fieldwork studying 150 digital transformation projects to bring you research- and data-backed strategies you can implement at your own organization to ensure your own project provides business value.

Learn what strategies work and why. Understand which strategies don''t work and what pitfalls to avoid. You''ll find step-by-step guidance on how to execute a digital transformation using the keys to successful change initiatives, including:

Establishing ownership amongst your front-line managers and staff that goes beyond mere support and promotion of the change Building trusting relationships between the different levels of your organization Creating effective two-way communication between the planners of the technology change and the ground-level staff implementing it

Perfect for managers, executives, entrepreneurs, founders, and other business leaders, Intelligent Change is also a must-read for project managers and IT professionals tasked with shepherding their companies through their next major technological change.