Azza Frikha – författare

Visar alla böcker från författaren Azza Frikha. Handla med fri frakt och snabb leverans.

4 produkter

1. 

   Measurement in Marketing

   Operationalization of Latent Constructs

   Av Azza Frikha

   E-bok, 2019

   2332 kr

   Lägg i varukorg

   Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that …

2. 

   Measurement in Marketing

   Operationalization of Latent Constructs

   Av Azza Frikha

   E-bok, 2019

   2282 kr

   Lägg i varukorg

   Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that …

3. 

   La mesure en marketing : Opérationnalisation des construits latents

   Av Azza Frikha

   2019

   1437 kr

   Lägg i varukorg

4. 

   Measurement in Marketing

   Operationalization of Latent Constructs

   Av Azza Frikha

   Inbunden, 2019

   1945 kr

   Lägg i varukorg

   Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that …